Simple (AndSimple)

# Simple: Powering the Next Generation of Family Offices

Simple (AndSimple) is a comprehensive family office platform that powers the next generation of family offices through innovative guides, tools, data, and services designed to help wealth owners and family offices simplify every stage of growth and development.

Key Features and Services

Family Office Solutions

Simple offers dedicated solutions for family offices, providing access to comprehensive tools and resources that streamline operations and enhance decision-making capabilities.

Service Provider Solutions

The platform also caters to service providers working with family offices, offering specialized tools and insights to better serve their clients.

Lens AI Platform

Simple is introducing Lens, an AI specifically designed for family offices. This cutting-edge technology represents the future of family office operations, offering intelligent automation and insights.

Comprehensive Research and Reports

Simple produces industry-leading research including:

- Family Office Software & Technology Reports

- Digital Assets Reports

- Private Markets Reports

- Impact Investing Reviews

- Venture Capital Reviews

- Security & Risk Reports

- Service Design Reports

Service Provider Directory

Simple maintains a comprehensive directory of vetted family office software and services across multiple categories:

- Consolidated Reporting

- Portfolio Management

- Accounting

- Digital Assets & Currencies

- Impact & ESG

- Lifestyle & Concierge Services

Technology Focus

Simple specializes in family office technology solutions with particular expertise in:

- Software evaluation and selection

- Technology implementation guidance

- Industry benchmarking and best practices

- Digital transformation strategies

Industry Leadership

With their extensive research publications and comprehensive service provider network, Simple has established itself as a thought leader in the family office technology space, helping organizations navigate the complex landscape of available solutions.

Target Market

Simple serves both family offices seeking technology solutions and service providers looking to connect with family office clients. Their platform bridges the gap between technology vendors and family offices, facilitating better matches and implementations.